Learn E-Marketing details

By | April 22nd, 2017|Management, Tutorial|

Applying the Balanced Scorecard to E-marketing  Metrics for the Customer Perspective: - The most important of these metrics measure customer loyalty and lifetime value. However, many other metrics can help a firm optimize customer value: for example, customer perceptions of product value, appropriateness of selected targets, and customer buying patterns. As an example, Exhibit-1 displays [...]